How Inbound Marketing Generates Leads and Sales
What is Inbound Marketing? And how can it help business owners like you in the state of Maryland? Inbound Marketing is a cost effective strategy used to bring more people to your website in order to increase leads, sales, and profit streams that flow into a business. KyleMarshallSEO uses these inbound marketing methods to target states, specific regions like the Western, Capital, Central, Southern and the Eastern Shore regions. As well as the counties within the state of Maryland such as; Allegany, Anne Arundel, Baltimore County, Baltimore City, Calvert, Caroline, Carroll, Cecil, Charles, Dorchester, Frederick, Garrett, Harford, Howard, Kent, Montgomery, Prince George’s, Queen Anne’s, Saint Mary’s, Somerset, Talbot, Washington, Wicomico and Worcester County. Furthermore, unlike outbound marketing(TV, Radio, Newspaper Ads, etc) which target a broad audience; inbound marketing allows us to target specific groups to attract the ideal customer. However, there are a few questions to consider before we talk about how this strategy will bring your company more customers. Such as:
- Is your website simply a brochure or is it a powerful marketing tool bringing in leads and sales?
- When you use a search engine like Google to find the product or service, how often do you bother looking on the second page and beyond? Are your customers any different?
- If your website isn’t listed on the first page of major search engines, your competition is stealing your customers. How are you going to make up for this lost revenue?
- Over eighty percent of products and services are researched online before they are bought. How can you expect to acquire new customers if they don’t even know you exist?
KyleMarshallSEO is a Maryland-based Inbound marketing agency, whose goal is to help you dominate your market, by using inbound marketing strategies such as, SEO (Search Engine Optimization), Social Media, PPC (pay per click) campaigns and Video marketing. We rank valuable keyword phrases on the first page of major search engines that potential customers are using to find products and services like yours. Our business owner mentality and always keep your ROI (return on investment) in mind, and for us, the goal is to become your digital marketing partners by helping your business achieve long-term growth. Also, we do not have a cookie cutter mentality, our strategies are designed specifically for you and your business with long term profit in mind.
Why is your competitor’s website showing up over yours for when potential clients are searching for your products and services? Not only do we get a thorough understanding of why you aren’t getting leads and traffic to your website, we do in-depth research on your primary competitors to discover why they are outranking you in search engine results. By doing this competition analysis, we discover what is working best for them and use this information to our advantage.
How to measure results
How much will our custom strategies help your business? A bit of initial analysis will help us answer this question. Are you interested in local, state or national rankings? What industry are you in and how competitive is it? How good is your current website? Fill out our client form and we’ll send you a no obligation report on how you can increase your visibility online.