Do you need SEO or PPC or both? How do you calculate and measure ROI? What about Social Media? Over the coming months, we’ll be creating and updating internet marketing resources to help both business owners and directors of marketing navigate online advertising. We’ll be creating and updating an FAQ page, writing Blog articles and creating a Video Library to help clients stay up to date in this ever changing world. If you have a topic you’d like us to discuss, please feel free to contact us. Here are some common terms to get started:
ROI (Return on Investment): The percentage of profit or revenue generated from a marketing strategy. Of course, you have to first accurately measure where you are, in order to be able to track progress.
SEO (Search Engine Optimization): A search engine marketing strategy designed to help your business dominate organic search engine results. Using a combination of updating your on page content, changing the structure and code on your website, making sure your website is mobile-friendly, etc so that search engines give your website a higher rank than your competitors.
PPC (Pay Per Click): PPC is a search engine marketing strategy, where you bid for keywords that your ads will show up for in search engine results. Knowing what keywords are valuable for your business, how much to bid and which ads generate the highest ROI and all part of this process.
CRO (Conversion rate Optimization): A “conversion” is an action that a visitor takes on your website which is more valuable than simply browsing and leaving. This differs depending on your business, are you looking for people to fill out a form, subscribe to a newsletter or call you directly? CRO is a strategy designed to increase your conversion rate in order to generate more leads and sales.